Environmental Marketing Management

Keywords : Environment-friendly products, local production for local consumption, Consumer behavior, Food safety, Risk communication


Akira YOSHINO, Associate Professor


Marketing management is not just a sales technique but a general methods to answer the question of how society can achieve a preferable choice beyond the issues of asymmetric information. Our laboratory focus on the social choice of environmental policies or agreements, and address economic theoretical and econometric analysis on these problems. Our current themes are follows;
1) Econometric analysis of consumer needs and market on agriculture of environmental conservation type and the ‘local production for local consumption.’
2) Economic theoretical and econometric analysis on risk communication of environmental risk or food safety.

Topics of research

  • Social management of Environment through the market
  • Marketing manegement of Environment-friendly products
  • Social choice of the food-safety policy
  • Consensus-building on a environmental risk